Brazil, as one of the strongest emerging economies in present times is an option for a new Disneyland that we are exploring.
Brazil has the following attributes:
- Accessible to U.S. tourists
- Ease of tourist visa attainment
- Cultural openess to U.S
- Developing infrastructure that will support higher numbers of tourists
-2014 and 2016 promise to be two important years sports wise in Brazil with the World Cup and the Olympic Games - increase for global profile, and more public transport/money spent on tourist facilities (eg hotels, public amenities, improved visitor information and access)
- Tourist safety higher than for other South American and Central American countries
- Economy is stable
- Brazillian dollar (Real) is weaker than the U.S. dollar making it a more attractive option for tourists
- Population big enough to support new business
- Moderate tropical climate that allows for use of an outdoor park all year round
-Brazilians are the third most popular visitors (behind US and Japanese) at Walt Disney World in Orlando.
Reasons against:
- "The very few theme parks that exist in Brazil are losing money, or making a very small profit, even in the booming economy that Brazil faces today."
"When you have beautiful beaches to go for free, or astonishing views for a very low price, it is difficult to justify paying US$ 85.00 to have fun. Perhaps that is the reason all theme parks failed in Rio.
Besides that, there is no land available for a big project like a Disney theme park + resort in the wealth side of Rio, and believe me, you would not appreciate going to the poor side."
Besides that, there is no land available for a big project like a Disney theme park + resort in the wealth side of Rio, and believe me, you would not appreciate going to the poor side."
source: http://www.themeparkinsider.com/news/response.cfm?ID=945507592
Found in researching - a creative concept of a Disneyworld Brazil - http://idealbuildout.blogspot.com.au/2011/09/disneyland-brazil.html
http://www.braziltour.com/
http://brazilglobal.net/2011/06/03/is-brazil-ready-for-the-game/
http://www.insidethemagic.net/2011/04/report-disney-to-add-brazil-pavilion-as-next-country-in-epcot-world-showcase/
1 comment:
This is great research!
Brazil is looking to be a strong contender, the map of the creative concept would be great to add in amongst the slides too!
Interesting fact, Disney world holds 4 of 10 positions for the top 10 visited places/attractions world wide, found this interesting, and perhaps could be used to show how strong the Disney empire is as a tourist magnet.
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